Articles on app downloads in the qsr vertical

For example, the Pizza vs. Pandemic initiative raises funds which allows pizzerias to provide meals to healthcare workers without losing profits. With more than 9. From Taco Bell to local taquerias, tacos became a hot food trend among Millennials, and tacos are now a staple food order among many consumers.

The profiles are searchable by zip code for diners looking for Taco Tuesday nights near them. Though the QSR chain could track sales that were coming via the food app channel, they had no way of knowing incremental organic volume driven by marketing efforts.

One missing variable here was how much of extra sales could be attributed to improvement of QSR ranking? By combining the sales data with aggregated insights over time, we established for the QSR chain how much increase in sales they could anticipate from an increase in ranking, also knowing which changed variables led to the percentage of change increase.

So, in essence, we were able to tell the QSR chain that for each store how much sales would increase by improving ETAs, rating, ad visibility, availability, etc. Increasing sales by 3x within six months was only the beginning, and the journey of driving marketing efficiency using competitive and channel data has only just begun. He is working closely with several QSR chains helping them grow their business from the aggregator channels.

Abhinav can be reached at abhinav. Download Article. Privacy Policy. Current PHP version: 7. Tick this box to subscribe to our quarterly newsletter. For accounts configured with Google ID, use Google login on top.

Below are the pain points we identified and solved together: 1. Solution: Zip Code Ranking and Attributes We tracked the ranking of each store within each Zip Code for keywords and created a list of poor-performing stores. Fast Casual. Consumer Trends. Business Advice. Restaurants and The Great Diversity Divide. Emerging Concepts. Drive Thru. Inside the Rise of the Game-Changing 'Chipotlane'. Menu Innovations. Introducing Pinkbox, the 'Willy Wonka' of Doughnuts.

What Wellness Means Now for Restaurants. Mobile order-ahead refers to a consumer-facing mobile payment platform that allows customers to order food remotely, pay for the items on their phone, and pick up their order at a specific restaurant location. Leading QSRs in the U. This will be driven by full adoption among the top QSRs in the US, the growth of mobile commerce, QSR adoption through aggregators like Grubhub, loyalty programs, higher average order values, and new buy buttons.

Evan Bakker, research analyst for BI Intelligence , Business Insider's premium research service, has compiled a detailed Mobile Order-Ahead Report that profiles the companies that have proved the mobile order-ahead concept and analyzes the trends contributing to this new industry's growth.

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